‘Chommercials: Pass the Old El Paso

18 August 2010 by Jon Poritsky Category: nachos in the media
Tagged: , ,   One Comment

Old El Paso Commercial from 1989

You know what they say…”Pass the Old El Paso”. Wait, no one says that? I guess this commercial was a complete fail for the company then. The jingle has been stuck in my head ever since I heard it for the first time one day ago. Still, there’s a lot we can learn from this 1989 Tex-Mex soiree.

First off, fashion tips. If Cowboy-chic is coming back, as we hope it will, folks would be wise to use this commercial as a springboard for phenomenal outfits. Everyone is in a button bow shirt, some more frilly than others. The lady bolo really ties Mom’s outfit together, as if her decorative vest wasn’t enough to wow you. If I’m not mistaken, I think I see one woman sporting three or four neckerchiefs. Stunning.

Onto the food. Now, to get serious for a second, that jarred salsa probably tastes like crap, not to mention how dingy those perfectly round nacho chips must be. However, look at the idea this brilliant family had for hors d’oeurves. It’s a plate of  separated nachos. One piled high chip per person! What a wonderful way to stretch a crappy bag of chips, or you could even get real yummy chips instead.

Here’s my theory about what’s going on here. The stock market crashed in late 1987 leaving all of these Wall Street go-getters digging into their closet for old cowboy costumes and things before high-tailing it to Texas. Setting up home in the Lone Star State, they held lavish parties with only a single bag of chips. It’s just a theory, but I think it’s probably close to the truth.

Voice your opinions in the comments.

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One Comment »

  • Decorative screens El Paso said:

    What a wonderful way to stretch a crappy bag of chips, or you could even get real yummy chips instead.

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